The Exhibition Hall of Quanzhou’s brand is planned by Quanzhou Administration for Industry and Commerce, and Quanzhou Trademarks Museum is specifically responsible for the distribution of it，which mainly introduces Quanzhou Industrial Cluster and its representative enterprise brands.
Quanzhou, a national demonstration city for the implementation of trademark strategy, is entitled “Chinese brand capital”.The CPC Quanzhou municipal committee and the people’s government of Quanzhou have attached great importance to the implementation of trademark and brand strategy. In Quanzhou, the number of effectively registered trademarks 、international registered trademarks in Madrid and China’s well-known trademark ranks the 2nd、3rd、2nd respectively in prefecture-level cities.
Quanzhou Trademark Museum is the directly affiliated institution of Quanzhou Municipal Bureau of Industry and Commerce. The first theme museum for trademark brands in China and a campus trademark experience hall in Dawn University belong to it. It is a platform for popularizing and publicizing trademark laws and regulations and an education base for guiding the implementation of trademark brand strategy in Quanzhou. At the same time , it turns out to be the window for showing Quanzhou’s economic industry and enterprise image. It has also actively carried out the research on trademark brands ,and carried out brand publicity work in universities, enterprises and overseas countries. It has a certain degree of popularity at home and abroad. The first theme museum for trademark brands in China has received more than 30 thousand visitors, including lots of foreign guests from over 50 countries along “The Belt and The Road”. In addition, the upgraded Exhibition Hall is under construction.